When to Consider a Specialist Curated Crowd Within Open Innovation

When seeking open innovation solutions for vexing problems, many large organizations and companies think they have a binary either/or choice. The perceived choice is to go down a broad crowdsourcing route with a wide range of non-expert potential problem-solvers, or they can initiate a topic-specific technology scouting project directed towards a more tightly defined crowd within a specific sector. In reality, choosing one route over the other is not an organization’s only choice: there are many times when they can be successful together, or sequentially. At a high level — if you are doing tech scouting correctly — you may want to employ both a specialist curated crowd and a general crowd. We’re seeing an increasing trend recently of more organizations doing exactly that.

Broad vs Curated Crowds

When Crowdsourcing Enables Broad and Curated Crowds to Work Together

A global stage for innovators to present collaborative solutions for the 21st century | Seeking guest contributors with something to say about the crowd economy

A global stage for innovators to present collaborative solutions for the 21st century | Seeking guest contributors with something to say about the crowd economy