Crowdsourcing npd research and new product design

More and more firms have begun practicing the consumer-centric approach to new product development (npd). As part of this approach, firms use sophisticated market research to identify unmet customer needs that could be converted into successful consumer products. Now, it’s time to make the next step and use crowdsourcing npd research to also ask consumers to help design the new products.

If you build it, they will come. Will they?

Image credit: Daniil Onischenko on Unsplash

The dawn of customer-centricity approach?

Thank you very much. See you later.

One more time about experts vs. crowds

A global stage for innovators to present collaborative solutions for the 21st century | Seeking guest contributors with something to say about the crowd economy

A global stage for innovators to present collaborative solutions for the 21st century | Seeking guest contributors with something to say about the crowd economy